Príncipe de Viana Edición Limitada

Designed by (calcco) Comunicación Visual, Spain.

The ini­tial ap­proach to the de­vel­op­ment of this de­sign is based on a fun­da­men­tal premise: dif­fer­en­ti­a­tion. The idea was to give a prod­uct which stands out from the rest of the range wines Prince of Viana. There are three ax­es around which re­volves the de­sign of this Lim­it­ed Edi­tion: an or­gan­ic dec­o­ra­tion which is re­peat­ed as a pat­tern, a cen­tral vin­tage ban­ner and a monochro­mat­ic scheme.